Influence: The Psychology of Persuasion by Robert B. Cialdini

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Influence: The Psychology of Persuasion by Robert B. Cialdini

Have you ever bought something you neither wanted nor needed? Robert B. Cialdini’s “Influence” explains why that happens, and why our brains are so susceptible to being influenced by others. Whether you want to use the power of influence on others, or you want to escape manipulation, “Influence” will provide you with the right knowledge to do just that.

Who is it for?

Best suited for anyone ever fallen prey to sales, special offers, and ads, anyone wanting to influence others, and anyone wanting to gain control over buying habits.

In “Influence: The Psychology of Persuasion”, you’ll learn:

  1. Why Romeo and Juliet are still relevant today.
  2. What we have in common with mother turkeys.
  3. Why, in the face of a crime, most people choose to do nothing.

Watch the full episode of Influence: The Psychology of Persuasion by Robert B. Cialdini

Robert B. Cialdini’s Biography:

Robert Beno Cialdini is a Professor Emeritus of Regent Psychology and Marketing at Arizona State University and was a Visiting Professor of Marketing, Business, and Psychology at Stanford University as well as the University of California at Santa Cruz. He is best known for his 1984 book on Persuasion and Marketing, Influence: The Psychology of Persuasion. The book sold more than three million copies and was translated into thirty languages. The author is listed on the New York Times Best Seller list, and Fortune lists him in his “75 Smarter Corporate Books.”

Influence: The Psychology of Persuasion by Robert B. Cialdini Book Review

influence: The Psychology of Persuasion is a brilliant book written by Robert B. Cialdini, who is a famous American influence theorist. The author discusses six key principles of persuasion and influence which he calls the weapons of influence, which are as follows:

  1. Reciprocity: People feel obliged to return a favor.
  2. Commitment and Consistency: Once people commit, they feel obliged to follow through.
  3. Social Proof: People will do things that they see other people are doing.
  4. Authority: People will listen to an expert.
  5. Liking: People are easily persuaded by other people that they like.
  6. Scarcity: People want what is scarce.

The book is well-researched, and many real-life examples are given to support the author’s case. It is quick, easy, and highly recommended to read.