Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy

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Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy
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“Influencer” by Brittany Hennessy is a step-by-step guide to becoming a successful social media content creator. As a former senior director of influencer strategy and co-founder of the influencer education company “Carbon August”, Hennessy is the right person to teach you how to create and expand your brand on social media channels.

Who is it for?

Best suited for aspiring influencers, brands, advertisers, and anyone who wants to learn about social media marketing strategies.

In “Influencer: Building Your Personal Brand in the Age of Social Media”, you’ll learn:

  1. In what ways celebrities and influencers differ.
  2. Why you should create a mood board before a photo shoot.
  3. How to gain 100,000 followers on Instagram.

Watch the full episode of Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy

Brittany Hennessy’s Biography

Brittany Hennessy started her career as a nightlife blogger. Thanks to her knowledge of social media marketing, she later became a senior director of influencer strategy and talent partnerships at Hearst Magazines Digital Media and then associate director of social strategy & influence at Horizon media. She currently runs an influencer development platform for serving creators, performers, and entrepreneurs called “Carbon August.” Hennessy has written two books about building personal brands: “Influencer” and “Founder.”

Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy Book Review

“Influencer” is an excellent book for a beginner influencer who is currently stuck and not sure where to go next. Brittany will definitely get you thinking outside of the box and question your own beliefs on social media. She provides solutions and examples that have worked for her, and she shows you how to get over your cognitive biases. It is a must-read, especially if you are an aspiring online entrepreneur or someone that needs some guidance in branding.

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