Welcome to Biohack University's Business Builders Series!

Let's get this success train rolling with biohack business experts Dr. Arthur and Kellie Lupsha.

There are enormous efforts by research and pharmaceutical companies large and small in search of cures for mankind's most fearful diseases. Diseases are often symptomatic of oxidative stress or aging. Nutrigenomics takes a different approach by fighting the root causes of aging itself. This lesson gives us a glimpse of where we're headed with Nutrigenomics.

The term Oxidative Stress and the impact of Protandim probably seems new to most of us. Like so many scientific breakthroughs that are taken for granted as normal or expected today, like gravity, penicillin, and air travel, Dr. Joe McCord spent literal decades in the lab researching and discovering the collective technology that is now the basis for Protandim. All the way back in 1968, Irwin Fridovich and Dr. McCord discovered superoxide dismutase and the biogenetic revolution was born. The pair was later awarded the prestigious Elliott Cresson Medal in 1997 for their discovery. Now, 50 years later, the world is just now starting to wake up to the implications of treating the aging process itself and not its symptoms. This lesson highlights one of the most pivotal moments in this awakening, the airing of an ABC PrimeTime special report. There is much to be learned here, both in the science and in the business of biohacking.

You now have a basic understanding of Nutrigenomics, Biohacking, Protandim, and the LifeVantage business that is growing around it. This is the perfect first opportunity to actually get your business set up and working for you. You can actually start earning extra income now by following the simple steps and completing the action items in this lesson. We are here to help you succeed in building your Biohacking Business.

Gene Activation: What Protandim Does Like No Other

We will continue to peel the "learning onion" of biohacking as we focus this lesson on our flagship product, Protandim. Protandim effective fights the root cause of aging, Oxidative Stress, by activating our NRF2 pathway. By circling back to this concept throughout the course you will gain understanding and eventually mastery of this fundamental concept of biohacking and biogenetics, gene activation.